Dementia Friendly’s summer holiday at AGC

The Summer Holiday came early to the Acklam Green Centre when it hosted another Dementia Friendly screening.  An audience of forty people living with Dementia, and their friends, family and carers, attended a film screening of the classic Cliff Richard musical following the success of two previous events. 

The screening was organised in partnership with Brian Rowcroft, business engagement lead for Dementia Friendly Middlesbrough, a project that continues to develop Middlesbrough as a nationally recognised dementia friendly community. 

The screening was shown in the centre’s large conference hall to create a safe and comfortable cinema experience for those living with dementia; sound and lighting levels were adjusted to ensure the event wasn’t overwhelming for attendees. Members of the audience were also encouraged to express themselves freely during the film including talking, singing and moving about which culminated in an enthusiastic rendition of the title song.

Acklam Green Centre staff have completed dementia awareness training through the Alzheimer’s Society’s programme which is designed to transform the way the nation thinks, acts and talks about dementia.  The venue itself is recognised as being dementia-friendly having been assessed against the dementia friendly physical environment checklist.

Donna Smith, facilities manager at the Acklam Green Centre, said: “We were pleased to host another Dementia Friendly screening in the centre this week.  The events are proving popular and we are delighted to be able to do something specifically for those living with dementia in the local community.  We’re currently looking into further ways we can support this group by providing a comfortable environment in which to meet and interact with others.”

Ahead of the screening Dementia Friendly Middlesbrough was presented with a cheque by Councillor Denise Rooney of a donation of £5000 raised by bereavement services.

Brian Rowcroft, business engagement lead for Dementia Friendly Middlesbrough, said: “I am delighted that Acklam Green Centre continues to take part in this initiative to support people living with dementia in the Middlesbrough community.

“What’s more, it was fantastic to receive a substantial donation from Middlesbrough Council’s bereavement services ahead of the event. This will go a long way towards  supporting our work to help people remain active and included members of their communities and maintain their independence for as long as possible.”

For further information about Dementia Friendly Middlesbrough visit or email  

For further information about the Acklam Green Centre visit